Mood Boards and referencing

We worked on various creative ideas with the team at B&M based around the type of impact that we felt would be good for them. Driven by a refreshed brand identity, we produced a handful of assets from mood boards to wireframes and initial component ideas to take forwards.

Prioritising small screens

We approached the design as a mobile first design. This enabled us to create a prioritised order to content, ensuring that visual impact was created for all screens. We then scaled up to full desktop in browser build. This meant the content was well separated at all breakpoints and every screen size had a consistent and positive experience.

Mockup of the website shown on an iPhone
Mockup of the website shown on an iPhone
Mockup of the website shown on an iPhone
Mockup of the website shown on an iPhone

Transitions & Interactions

As we built the site, we heavily focussed on UX and UI interactions, page transitions and loading of content in each area. We added a variety of css transitions and effects. We worked closely with Paul from B&M on ensuring that the feel wasn’t too over the top, but was a clear compliment to the content.

Ongoing support

Since launch we’ve added a few new features, including the ability for the B&M team to add a HTML5 video to the header of a news post, bringing their content to life even further on the homepage.

33%Increased content access on articles and case studies.

“We’re delighted with the website that Red Bullet have produced. Since being launched, it has helped to reinforce our brand, increase awareness, enables us to clearly share our knowledge and projects and has been well received by our industry peers

Paul Gannaway, Director
Mockup of the website shown on an a MacBook
Mockup of the website shown on an iPhone

Creating impact to your company marketing sound good?

We’d love to talk to you about improving your digital brand and user experience.