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Kent & Medway Safety Camera Partnership work hard to make our roads safer. We were briefed to create a short video or animation to educate users that even though there is a maximum speed limit, you should drive to the conditions of the roads, rather than use it as a target.

Video & Animation

The brief

The client’s aim was to educate and encourage safe driving on the county’s roads. We agreed on the campaign focus to meet this aim and defined the target audience. Following this, we kicked off the project with the client in a creative exploration session, hosted in our War Room. We scribbled and dumped ideas all over the walls until we landed on ‘the concept’ that worked for the entire partnership. The next step, storyboarding the concept, bringing it to life!


Concept developemt

Fine tuning the vision

With the main platform of the campaign being social media, we created a simple, thought-provoking animation and video that would nudge its audience to think twice about their speed when driving. The concept needed to educate, not scare its audience into limiting their speed. We also decided to focus on the effects of a crash and how it could affect not only the driver’s life but everyone around them.

In the making

Light, camera, action!

Storyboard finalised, actors booked, it was time to create the magic. The shoot was fun but challenging, as creating an origami wheelchair wasn’t as easy as we first thought. Using actors of all ages to create the vision was more powerful than we could have hoped for when replicating the devastating impact accidents like this can have. The mix of animation and video worked seamlessly to really get across the before and after, without having to show real crash footage.

Ready, set, GO!

Launching the campaign

The campaign was launched ahead of the National Speed Awareness Week — it’s the perfect time to get drivers thinking about their decisions when on the roads.

Over the week the campaign was launched on social media, the video was seen 288,000 times with a 16% engagement rate.

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Basket Brand

Basket was looking for a partner that could help them create a high-impact consumer brand with personality. They wanted to be challenged and prompted to rethink, which was fine by us as we like to ask ‘why?’… a lot. Above all else, they were looking for a partner that values honesty, reliability and creative flair.

Getting started

Brand discovery

The foundation of any brand is trust. Customers trust your brand when their experience is consistently met or beats their expectations. Before creating a new brand for Basket we asked ourselves “Why?”, Why does it matter? At that point, we can then begin to build the brand as users tend to base their buying decisions more on brand purpose rather than the benefits and costs as any brand can do that. Like all our branding projects, we do this by taking our clients on a journey with our Brand Expression workshop, a simple but effective session. It’s the moment most clients start to realise the brand is way more than just a logo.

Logo development

Having a ‘B’last with logo marks

Scamping is a huge part of any project at Red Bullet, it’s a great way for us to put down ideas of all shapes and sizes to really exhaust our creative thinking and this project was no exception. We had some great fun with the client creating as many ‘B’ logo marks as possible, once we were happy with a handful we sent them out to their global team to gather feedback and to whittle down the collection to just two or three. Getting feedback on this scale for a potential global brand was key, as different shapes and colours mean so many things in different cultures. Always test your ideas.

The end result

Bringing the brand together

Basket was a great project for all involved, it pushed our creative thinking,  we created, we refined and we continued with that process with the Basket team until we knew we had landed on a kick-ass brand that was ready to start its global adventure. We created a brand kit that would flex in various environments (app, website and marketing), dark mode, light mode, logomark only, with the name Basket, mission statement, brand messages, we had all bases covered. Simplicity and clarity were vital. A community ethos and modern appeal reassert their goal to represent the radical change that ‘shopping with superpowers’ will bring millions of users, worldwide.

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Artisan Directory

The Artisan Directory required a brand that conveyed organic, natural and handcrafted. Their brand needed to tie into their handmade artisan items at every level, from guidelines to websites.


Presenting our initial direction

We had a vision for the brand and where we wanted to take it! We created a mood board for the client with some rationale behind our vision. Getting the client on board before we commit any time was crucial as it allowed us to spend more time refining the brand.

Initial logo concepts

Presenting different route

We explored different visual routes for the logo mark. Experimenting with different typefaces and visual cues to help convey what they do. We presented these to the client to get their feedback.


Refining and pushing the logo further

The feedback was mixed and the client like different aspects of each logo, such as the simplicity of one and the handwritten of another. From this, we were able to craft a logo that had all the best aspects of our previous logos.


Ensuring it works in its environment

The logo will be predominantly used on their website. Around half of their users are on mobile devices, so we needed to ensure the logo was legible when small. We presented the final set of logos, testing how it works when small. This help aided the final decision.


Creating a visual language

Branding isn’t just a logo and colour pallet. We needed to bring in some illustrations which can be used across their site and social media. The difficult task was to ensure they paired with the style of their logo. The illustrations help convey what they do and create unique and consistent visual style that make them stand out from the crowd.

Brand guidelines

Defining the brand rules and standards

Once the brand aspects were signed off, we created the brand guidelines. We outlined how the brand should be represented. The guidelines can be referred to, ensuring there is brand consistency going forward.


Using the brand in the real world

Once the brand was defined, we were able to create their website with its unique style. The use of natural colours, typography and illustrations worked well in tieing it into the handcrafted, natural and humanistic touch. Furthermore, the illustrations went the extra mile in conveying what they do and made the site stand out from its competitors.

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Kyndi (formally, MCG), one of Kents largest telecare organisations, came with a clear goal in mind, to develop a new name and brand to kick-start a new era for the organisation and its telecare offering.

Research & discovery

Understanding brand behavour

Kydni approached us because they wanted to improve quality of life through their innovative telecare solutions, but needed a brand to match their ambitions. They wanted a partner to support them with their brand, radio campaigns, websites, marketing and to improve consumer journeys at every touchpoint.

The first task was to understand how the brand would feel, its personality and tone of voice. At this stage in the project, we encourage client interaction as we take them on a journey through our Brand Expression workshop, unlocking how the brand behaves, even before we start thinking about names and what the logo looks like. It’s a great way of stepping away from any personal likes and dislikes and focus on how to best engage with your audience.

Once we gathered the teams’ results, we crafted the core messaging with our nailed tone of voice, leading onto naming which the outcome was Kyndi.

Coolboards and logo concepts

Sowing the seeds of a new brand

With a ton of other noise in the telecare space, Kyndi had to mean it when it said it wanted to ease the minds of its clients. To do so, we set out to create a logo and emotionally change people’s relationship with telecare. By going beyond simply creating a new logo (let’s be honest, anyone can do that), we began creating building blocks to build a brand that embodied a caring, trustworthy and knowledgeable backbone. It was everything Kyndi stood for and allowed them to breathe fresh air into the telecare space.

Kicking off the visual element of the brand project with coolboards, naming conventions, logo concepts, we refined, and refined a little more, landing on a look and feel well on our way to achieving Kyndi’s ambitions.

The end result

Bringing Kyndi to life

The end result for Kyndi (and us) was a huge success for the next chapter for the organisation. They now have a new brand name that reflected their sense of passion for telecare and compassion for their clients, and everyone involved in caring for them. A positioning that would anchor future brand decisions, directions and a new logo and visual identity to launch to the market with pride.

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