Increasing conversion for one of the UKs largest insurers.
The Admiral online quote process had become fragmented and dated. We designed an entirely new approach and guided their internal development team to use a new component library to great effect.
We ran a design sprint with the Admiral team defining goals, design ideals, user needs and a splash of governance! Sketching early ideas and prototypes kept initial turnaround fast and we could then iterate on these. This allowed us all to fully focus on site usability without being distracted by branding.
Wireframing and rapid prototyping
Keeping the pace of development as rapid as possible we could test different directions without too much time investment. We knew that Admiral were keen to roll out the designs to their sub brands too of Elephant, Diamond and Bell insurance. Focussing on lo-fidelity wireframes allowed us to iterate quickly and test ideas fast. Admiral were able to user test real, usable, lo-fi versions of the new build with A/B testing.
We built the frontend components in Angular for a robust, scalable infrastructure. We provided full frontend within a structured component styleguide. Each component is modular, reusable, and well documented. This allows the Admiral development team to easily construct new pages without needing additional development or assistance.
Four brands, one styleguide
The new styleguide powers four separate brands from one set of CSS files. This keeps maintenance to a minimum and new components can be developed rapidly across four different sites. The brands can be controlled almost entirely by a single set of variables, making creative brand updates across the board a fast, simple process.
Over recent years we’ve worked on Single Car, Multicar, Household and more recently Multi-Product quote processes for Admiral and their sub brands.
Incredibly (and of course as we expected!) the roll out of the new revised Household quote process saw a conversion of over 40% increase on existing turnover in the first few months on the main Admiral brand launch! Insane!
40% turnover increase sound good?
We’d love to talk to you about how we can help more of your website users become real customers.