Human Race came to us with an ageing website and a desire to align their digital presence to their industry status as the leading mass participation events provider in the UK.
Their current site was clunky, old, tired and way too complex. Increasing conversions on the site has been a problem for some time. The site wasn’t friendly for smaller screens and users found content overload confusing and difficult to journey through.
The key focus for this project was on increasing conversion rates to their external events booking engine. We launched an initial stripped back homepage to declutter the user journey through to events pages.